A.R. Rahman’s Secret Mountain: How AI Is Reshaping Music, Storytelling & Indian Creativity

When legendary composer A.R. Rahman teams up with OpenAI’s Sam Altman, it’s not just a tech-meets-art moment it’s the birth of an AI-powered music universe. Their new project, Secret Mountain, goes beyond AI-generated music. It’s an immersive digital world where music, storytelling, and artificial intelligence collide.

At the heart of this project:

• A fictional universe designed to be explored through music

• AI avatars who form a virtual meta-band

• A narrative-led experience starring a protagonist named Luna

• A dynamic AI entertainment ecosystem for artists, fans, and storytellers
  

Rahman isn’t just creating tracks he’s building the future of Indian entertainment with AI in music, empowering a new generation of digital creators to blend tech and tradition.

In a global race where the West dominates generative AI tools like ChatGPT and DALL·E, Secret Mountain positions India as a pioneer in immersive, emotionally intelligent music tech.

This is more than a music project. It’s a blueprint for AI-powered storytelling — and a look at how creators will build, perform, and live inside the music of tomorrow.