Marvel Animation dropped the trailer for X-Men ’97 Season 2 today, ahead of its July 1st release on Disney+. The internet is currently busy freeze-framing the footage to spot Easter eggs—Wolverine's new claws, Polaris cameos, and Madelyne Pryor shrines. But when you look at the underlying structure, this isn't just fan service. It's a highly calibrated retention engine. Following a wildly successful first season, Disney+ is deploying specific narrative architecture to combat