Everyone’s hyping the "aesthetic" of a Udaipur palace wedding, but let’s cut through the marigolds: Vijay Deverakonda and Rashmika Mandanna aren’t just getting married; they are executing a high-stakes brand merger. By leaning into the fan-coined "VIROSH"  moniker, they’ve turned a private union into a corporate identity designed to dominate the 2026 box office. But here’s the reality check: the "no-phone policy" and "no-celebs" rule for the main ceremony isn’t just about int