Everyone’s hyperventilating over Sydney Sweeney scaling the Hollywood Sign like a Gen Z Catwoman, but let’s be real: this isn't a "scandal," it's a calculated high-stakes ROI play . By draping bras over the world’s most famous letters, Sweeney just guaranteed her lingerie brand, Syrn , more earned media than a $20 million Super Bowl spot could ever buy. The LAPD says "no crime," the Hollywood Chamber of Commerce says "we’re fuming," and Sweeney’s bank account is already sayin