top of page
![Ramayana at CinemaCon 2026: The ₹4,000 Crore Global Gamble [Industry Analysis]](https://static.wixstatic.com/media/0226f8_353150260bdb4517a30cfca1632c8061~mv2.avif/v1/fill/w_333,h_250,al_c,q_30,blur_30,enc_avif,quality_auto/0226f8_353150260bdb4517a30cfca1632c8061~mv2.webp)
![Ramayana at CinemaCon 2026: The ₹4,000 Crore Global Gamble [Industry Analysis]](https://static.wixstatic.com/media/0226f8_353150260bdb4517a30cfca1632c8061~mv2.avif/v1/fill/w_454,h_341,al_c,q_90,enc_avif,quality_auto/0226f8_353150260bdb4517a30cfca1632c8061~mv2.webp)
Ramayana at CinemaCon 2026: The ₹4,000 Crore Global Gamble [Industry Analysis]
Nitesh Tiwari’s Ramayana: Part 1 isn't just going to Las Vegas for the photo ops; this closed-door showcase at CinemaCon 2026 is a calculated damage-control operation and a massive global power play rolled into one. If you think the mixed reactions to the initial teaser didn't rattle the producers, you aren't looking closely enough at the pivot happening on the convention floor right now. What Actually Happened Producer Namit Malhotra and Yash (Ravana) are currently at Caesa
Vishal waghela
14 hours ago3 min read


Ramayana's Marketing Has a Namit Malhotra Problem
The highly anticipated teaser for Nitesh Tiwari’s Ramayana is finally here, but the marketing is actively selling a visual effects company instead of an epic cinematic event. By positioning DNEG and Namit Malhotra as the face of the franchise, the studio is walking a dangerous tightrope between bold ambition and fatal over-positioning. What Actually Happened When the first look for Ramayana dropped this week, the internet naturally hyper-fixated on Ranbir Kapoor’s Rama and
Vishal waghela
Apr 44 min read
bottom of page

