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The Great Distribution Pivot: Why Indian Creators Are Charging Bollywood Rates
Bollywood celebrities still think they hold the monopoly on influence. The newly circulated Indian creator rate card suggests otherwise. When a single podcast appearance or a YouTube roast integration costs the same as a Mumbai sea-facing apartment downpayment, the creator economy hasn't just matured—it has entirely cannibalized the traditional celebrity endorsement model. We are no longer talking about influencer marketing; we are talking about the complete privatization of
Kenneth Hopkins
May 294 min read
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