Pernia's Pop-Up Shop US flagship designers officially include Rahul Mishra, Gaurav Gupta, Tarun Tahiliani, Amit Aggarwal, Payal Singhal, and Masaba Gupta. Looking closely at this specific mix of labels reveals a much more aggressive business strategy than simply opening another international boutique. Indian fashion is actively trying to break out of the occasion wear trap. Historically, the global luxury market only interacts with Indian fashion at two extreme ends of the sp