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Ramayana's Marketing Has a Namit Malhotra Problem
The highly anticipated teaser for Nitesh Tiwari’s Ramayana is finally here, but the marketing is actively selling a visual effects company instead of an epic cinematic event. By positioning DNEG and Namit Malhotra as the face of the franchise, the studio is walking a dangerous tightrope between bold ambition and fatal over-positioning. What Actually Happened When the first look for Ramayana dropped this week, the internet naturally hyper-fixated on Ranbir Kapoor’s Rama and
Vishal waghela
Apr 44 min read
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