Every tech brand wants to sell you an AI pin or a smart ring, but Meta and Oakley just figured out the cheat code: stop selling the gadget and start selling the focus. The new Virat Kohli-fronted "Athletic Intelligence" campaign isn't just a celebrity endorsement. it's a masterclass in how to make wearable tech actually make sense. What Actually Happened Oakley and Meta have partnered with Virat Kohli to launch their new Performance AI glasses in India, targeting the 2026 cr