Fame Doesn’t Take Years Anymore, It Takes One Viral Moment There was a time when fame was built slowly — through years of work, multiple projects, and audience trust. Today, fame can arrive overnight. One viral reel, one controversial clip, one catchy line, and suddenly someone is everywhere. Interviews, brand deals, blue ticks, fan pages — all unlocked in record time. Fame has become faster than ever, but that speed comes with a catch. The Internet Made Everyone Famous, Not

There was a time when Bollywood stars wanted to look larger than life. Designer outfits, mysterious vibes, and zero accessibility — that was the goal. Today? Everyone wants to be “low-key,” “normal,” and “just a regular human who happens to be famous.” From airport looks in oversized hoodies to interviews about anxiety and self-growth, Bollywood actors are clearly obsessed with being relatable. And no, this shift didn’t happen organically — it happened strategically. Constant

Bas Ek Phone Aur Internet: Your Ticket to Success? Let’s be honest—how many hours do you spend scrolling through Instagram Reels or YouTube Shorts every day? Probably a lot, right? In India today, thanks to Jio and cheap data, everyone has the internet. But while most of us are just watching  videos, a smart few are making  them and earning lakhs. The problem? Most of us think, "Yaar, mere paas expensive camera nahi hai"  (I don't have an expensive camera) or "Mujhe English n

Imagine scrolling through Instagram. What do you see? Perfect holidays in the Maldives, expensive cafe food, and people looking like they just stepped out of a salon. It feels a bit fake, right? Like eating plastic fruit instead of a real mango. But amidst all this "show-off" culture, there is one creator who feels like a warm cup of homemade chai on a rainy day. His name is Saurabh Sharma , known on Instagram as @guftagootumse . Saurabh isn't trying to sell you a dream life.

In today’s internet-driven comedy scene—where trending sounds, exaggerated skits, and clickbait humor often dominate—one creator is quietly changing the game. Nimit Shah , known online as @nimithahs , is bringing back thinking humor . His minimalist, witty, and deeply Indian take on everyday life has made him one of the most promising new voices in digital comedy. With just over 2,400 followers and 200 posts, he’s building something powerful: a loyal audience that values inte

In India’s bustling digital landscape where every trending meme is recycled a hundred times before lunch, one creator stands out for doing the opposite. Prasad Vidhate , popularly known as @saint_in_baggy , has quietly built a movement around thoughtful, story-driven content that feels fresh even when it references the familiar. With nearly 700K Instagram followers  and over 900 original videos , he has turned his platform into a space where cultural nostalgia, social satire,

For many Indian creators and small businesses, Instagram isn’t just an app — it’s their livelihood. Every post, every reel, every follower matters. But what happens when Meta’s own AI moderation system wrongly flags your account and blocks your ability to engage with your audience? That’s exactly what happened recently to AltBollywood , a verified digital media brand that has built a 70M+ monthly reach organically — only to find its account suddenly restricted from liking and

The rebel kid is undeniably one of the most talked about creators right now. She's bold, confident, controversial and above all, entertaining. There are two kinds of people on the Indian internet right now —those who love  The Rebel Kid… and those who pretend not to. Either way, you’ve definitely scrolled past Apoorva Mukhija — ranting, crying, or serving a “main character breakdown” in full glam. She’s the chaos you can’t mute. The algorithm’s favorite wildcard. The creator