Training an entertainment AI on proprietary cultural data is doing to Bollywood what programmatic bidding did to digital advertising in 2015. It replaces gut-driven bets with predictive structural mapping. The headline number that triggered this shift dropped this week: Eros India has built the country's first Large Cultural Model (LCM), ingesting 12,000 films and 100,000 characters to map the DNA of Indian storytelling. This isn't just a chatbot writing a screenplay. A stand