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Bhushan Kumar’s T-Series Just Redefined the Cross-Border PR Play — And No One's Talking About It
The visual of T-Series head Bhushan Kumar systematically restructuring his studio’s corporate trajectory while simultaneously blanketing international luxury spaces is being framed by lifestyle trade as standard post-pandemic business scaling. But looking closely at the brand's timeline reveals a much colder, highly aggressive structural calculation. Bollywood’s ultimate music-and-film conglomerate is playing a defensive game to survive a volatile domestic theatrical environm
Kenneth Hopkins
6 hours ago4 min read
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