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CaratLane Just Made Its First Celebrity Bet Ever And Yami Gautam Dhar Is a Surgical Strike on the ₹4,230 Crore Problem
A ₹4,230 crore jewellery brand. 322 stores across 139 Indian cities. Backed by Titan, sheltered by the Tata Group. And until last week, CaratLane had never once put a celebrity face on its brand. That changes now. The appointment of Yami Gautam Dhar as CaratLane's first-ever brand ambassador isn't just a casting choice — it's a strategic inflection point for a brand that has spent 18 years building its business on product, tech, and omnichannel distribution, and is now si
Vishal waghela
1 day ago8 min read
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