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Asaya is the First skincare Revolution India Has Been Waiting For
In the high speed rhythm of modern life, skincare has transitioned from a luxury reserved for Sunday pampering to a non negotiable pillar of health and hygiene. We live in an era where our skin the body’s largest organ is constantly under siege. From the invisible particulate matter of urban pollution to the relentless blue light emitting from our digital screens and the harsh UV rays of the Indian sun, the external stressors are endless. But the shift is also internal. Skinc
Aayu Dewalekar
1 hour ago4 min read


Three Years of Radiance: Tira and Akind Beauty Stole the Show at The Lil Flea!
The sun was setting over the Jio World Garden in BKC, casting a golden hue over the eclectic stalls, the hum of indie music, and the unmistakable scent of gourmet street food. But this year, there was an extra sparkle in the air at The Lil Flea. Among the sea of curated homegrown brands and boho-chic aesthetics, one destination stood out as the ultimate playground for skincare and makeup lovers: the Tira Beauty x Akind activation. As Tira celebrates its 3rd anniversary, the b
Aayu Dewalekar
2 hours ago4 min read
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