Karan Johar just called out Bollywood’s obsession with “method marketing” — staged preparation videos, orchestrated paparazzi moments, fake transformation narratives, and publicity campaigns louder than the actual film. Coming from KJo, the comment feels less like criticism and more like an industry pivot. WHAT HAPPENED Pinkvilla reported that Karan Johar publicly stated Bollywood should “stop doing PR and let the work speak,” while criticising what he described as “method ma