"Crunchyroll is no longer trying to build India alone. By entering Sony LIV as an add-on, the company is choosing reach over exclusivity — and betting that India’s anime boom is now big enough for mainstream OTT integration." WHAT ACTUALLY HAPPENED Crunchyroll has officially partnered with Sony LIV to launch Crunchyroll as an add-on subscription inside the Sony LIV platform in India. The anime-focused streaming service will now be available for ₹99 per month through Sony LIV,