For the longest time, the Indian fashion retail landscape was trapped in a hyper-consumptive cycle. Fueled by quick internet trends and digital culture, the average consumer’s wardrobe grew exponentially, yet a staggering eighty percent of it sat entirely unworn. When major events, weddings, or high-profile social gatherings popped up, the pressure to wear something new and stunning left women facing a restrictive compromise. They either had to spend a small fortune on design